Recently, Eleanor and I did a new identity/rebranding for Trophy Bikes. Trophy is a local Philadelphia bike shop that’s felt like family to me for going on 9+ years. They sell and service bicycles with a speciality in practical, affordable, and fun transportation for commuters and cyclo-tourists. After working closely with manager, Andrew Susser, and staff we’ve come up with something that we’re all really proud of. There’s been a soft rollout of the logo right now on the web and various social medias, but I hope to do a proper post once we’ve implemented more practical items. Thanks to Trophy for being such a pleasure to work with!

Icon heavy “square” application.

Horizontal application of the logo.

Various random sketches and false starts.